Simple Media LLC

Challenges with Branding and Identity

#1
Mistaking a logo as equivalent to a brand
#2
Creating a brand that is not relevant to the target audience
#3
Jumping into the creative process before establishing a clearly defined brand strategy
Our process helps companies guarantee a powerful brand presence.
1
Workshop
Addresses the 7 tenets of branding
2
Articulation
Establishes identity and positioning
3
Execution
Designs brand visuals & guidelines

Challenges with Web Design and Development

#1
Failing to establish clear content strategy and purpose for having website
#2
Settling for poor user experience (including transition from desktop to mobile)
#3
Enduring endless frustration between client and agency during design process
Our process helps companies build and launch a successful website.
1
Discovery & IA
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Examines how content applies to desktop and mobile and pioneers the exploration path of the site
2
Copywriting
Establishes page anatomy and creates copy based on brand voice and objectives (engagement vs. conversions, etc)
3
Design & Prototype
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Creates user interface design and presents it on InvisionApp for prototyping, allowing seamless collaboration on revisions and changes
4
Development
Develops the functionality of the website, including responsive HTML, cool scripts that animate the design, and a user-friendly content management system
5
Testing & Launch
Conducts final testing, implementation, and launch

Challenges with Advertising and Lead Generation

#1
Failing to establish clear objectives and KPIs (key performance indicators)
#2
Not clearly measuring ROI (return on investment)
Our process helps companies create and maintain valuable ad campaigns.
1
Discover
Clearly defines objectives and KPIs (On existing campaigns, we also analyze data and formulate assumptions based on that data.)
2
Formulate
Formulates a strategy and builds all assets to launch your campaign
3
Test
Deploys a test budget and timeframe for the testing of your ad campaign
4
Scale
Adds fuel to the fire and scales your ad campaign once a conversion model has been built
5
Optimize
Maintains your ad campaign with A/B split testing, weekly optimization, and constant refining to produce a conversion baseline model