Crescent Real Estate, LLC New Multi-Property Solution
The Dallas Iconic Brand Gets Up to Speed with The Latest
Fast page load speed
Less time editing
One centralized login for all properties' websites
Page load optimized (653ms/page)
Custom content modeling
Crescent Real Estate is a fully integrated real estate investment, operation and development company. They continue to build their portfolio alongside their investors.
Reduction in CM
Simple was hired to build a solution that would a) allow their corporate marketing team to make edits on individual property websites b) provide a framework for ease of use and ongoing content management, as well as a coordinated look across.
- Disjointed properties' websites
- Very slow page load speed
- Security issues
- Static content modeling (unable to make edits)
Simple Media devised a website strategy that included the following:
- Architected and prototyped a framework for buildings and communities (groups of buildings)
- Multi-tenancy headless CMS (one login for all websites)
- Page load optimized (653ms/page)
- Built a content model that would satisfy each building individually
- Developed announcements to automatically archive beyond the expiration date
- Instagram feed integration
- API integration to Box.net for the image gallery
"Simple Media fully understood our needs. Instead of waiting months for a website, they built a solution for all of our properties in a matter of weeks."
- Jean Suitt - Marketing and Communication Manager