KFC Global
The fast food giant’s new global journalism website
Requirements
A single repository for all content entries
Great user experience across all devices
Reduced dependency on internal IT team
Results
One centralized content repository
Creation of a single repository for all drafted and published content
Easy deployments
KFC is the global chicken restaurant leader with a rich, decades-long history of peerless success and innovation: today the beloved brand boasts over 22,000 restaurants in more than 135 countries and territories around the world.
76
Content Types
12
CMS
Users
7000
Content
Entries
90%
Reduction in IT needs
But even positioned at the top of their industry, KFC believed that there were elements the brand’s story, that had been under-represented in their messaging and, if engaged, might enrich their marketing efforts and thus grow profits.
For example, the Colonel’s unique personal story, KFC’s multi-cultural origins and corporate stories and lore dating through decades and reflecting changes in American popular culture.
Overlooking historical narrative elements is a common mistake made by heritage brands.
In response to the identification of these opportunities, Simple Media, a Dallas boutique agency, was contracted by KFC’s corporate parent Yum! Brands to build a KFC Global Website using React.js and developing it as a bucket on the Cosmic JS content management system.
In response to the identification of these opportunities, Simple Media, a Dallas boutique agency, was contracted by KFC’s corporate parent Yum! Brands to build a KFC Global Website using React.js and developing it as a bucket on the Cosmic JS content management system.
Challenges
- Scarce online corporate brand visibility
- Coordinating with multiple internal teams (PR, Marketing, IT, Compliance)
- Aggressive timelines
Solutions
- Prototype and design a app like mobile touch-point friendly interface
- Develop the website in the blazing fast React.js/Gatsby.js
- Headless CMS (Netlify/Contentful)
“Simple Media has been instrumental for the launch of our global website
technology. The team is nimble, available, hard working and a great
match for our fast paced culture.”
- KFC Public Affairs Team