Case Studies

operation-chill
Toyota

"She Drives" Campaign

Helping Toyota to celebrate the achievements of women, Simple Media sees women “behind the wheel” in every way that matters. Augmented Reality (AR) content shared by 72% of users.

KFC - Colonel Sanders Birthday Celebration
KFC

Colonel Sanders' Birthday

Finger lickin’ memories translate to adoration as fans emulate KFC founder, Colonel Harland David Sanders. Instagram AR reigns across Europe with numbers in the thousands.

Operation-Chill-Gallery-3
7-Eleven

"Operation Chill" Initiative

Simple Media takes 7-Eleven’s famed Operation Chill digital, prompting positive relations with the nation’s youth and signing up over 300 participating police agencies across the U.S.. Slurpee® drinks continue to flow.

KFC - Colonel Sanders Birthday Celebration
KFC

International Fried Chicken Day

Pairing fried chicken fandom with Augmented Reality, immersive gameplay spurs sharing across 98 percent of US launches. Italy comes second at 76 percent on top of record impressions.

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