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Game changer. How GA4 will change the landscape of data analytics in 2023

Nick Bonanno
Advisor

Nick Bonanno

Dec 054min read
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Game changer.  How GA4 will change the landscape of data analytics in 2023

GA4, the latest version of Google Analytics, is set to change the landscape of data analytics in 2023. The new version of Google Analytics offers a number of significant improvements over its predecessor, including enhanced data collection, improved reporting capabilities, and new machine learning algorithms.

One of the key ways in which GA4 will change the landscape of data analytics is by providing more comprehensive and accurate data. The new version of Google Analytics includes enhanced tracking capabilities, allowing businesses to collect more data on their users and their behaviors. This will provide businesses with a more detailed and accurate picture of their customers, enabling them to make more informed decisions and improve their marketing strategies.

Another way in which GA4 will change the landscape of data analytics is by improving reporting capabilities. The new version of Google Analytics includes a range of new reports and visualizations, making it easier for businesses to analyze and understand their data. This will help businesses to identify trends, detect patterns, and make more informed decisions based on their data.

Finally, GA4 will change the landscape of data analytics by introducing new machine learning algorithms. The new version of Google Analytics includes a range of machine learning algorithms that can automatically identify patterns in data and make predictions based on those patterns. This will enable businesses to make more accurate and effective decisions based on their data and will help them to better understand their customers and optimize their marketing strategies.

Overall, GA4 is set to change the landscape of data analytics in 2023, providing businesses with more comprehensive and accurate data, improved reporting capabilities, and new machine learning algorithms. This will enable businesses to make more informed and effective decisions based on their data to better understand their customers and optimize their marketing strategies.

Nick Bonanno
Advisor

Nick Bonanno

CEO, Senior Advisor

Nick started his 17+ year career in digital media, advertising and technology as a freelancer, developing small brochure websites, and implementing basic SEO strategies, mostly for friends that were starting companies. Fast forward to today, Nick is highly regarded as a leader in his space, having worked on both strategic initiatives as well as execution for brands such as ExxonMobil, Yum! Brands, Kentucky Fried Chicken, 7Eleven, and many more global brands. His passion lies in aligning strategy with organizational goals and interpreting the voice and vision of the client's brand through enhanced customer insight and data management.

When he isn't working on a fun new project, Nick keeps busy with his wife and two boys. He coaches his youngest son's soccer team, and volunteers for Operation Bliss and the Greater Dallas Veterans Foundation.

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