The internet is evolving. The way we use it, and the way businesses operate online, is changing too. One of the most important developments in recent years has been the rise of static site generators and the decoupling of the web. What this means is that businesses are no longer reliant on traditional websites built using server-side technologies. Instead, they can build fast, secure and scalable applications using a JAMstack architecture.
The Death of Traditional Websites
The traditional website is becoming a thing of the past. The reasons for this are numerous, but perhaps the most important is that they are simply no longer fit for purpose in a world where the internet is increasingly decoupled. Static site generators allow businesses to build websites and applications using only static files. This means that there is no need for a server, and no need to interact with a database. This has many advantages, both in terms of cost and performance.
The first is that traditional websites can be very expensive to maintain. Server costs can quickly add up, particularly if you are running a large website or one that receives a lot of traffic. In addition, you need to ensure that your website is always up-to-date and compliant with the latest security standards. This can be a full-time job in itself.
The second reason traditional websites are becoming obsolete is that they simply aren't as fast or as reliable as static site generators. This is because all the files required to render a traditional website are stored on a server. When someone visits your website, their browser has to request these files from the server and then render them. This process can take some time, particularly if the server is located far away from the user.
Static site generators, on the other hand, are much faster. This is because they don't rely on a server to deliver their content. Instead, all the files are generated upfront and then delivered to the user via a CDN. This means that the user's browser doesn't have to request anything from a server, and the content is delivered almost instantly. Traditional websites are falling out of favor because they are simply not as secure as static site generators.
This is because they rely on a server to store and deliver their content. If a hacker was able to gain access to your server, they would be able to do serious damage. In addition, traditional websites are often built using numerous different technologies, which can make them difficult to secure. Static site generators, on the other hand, are much more secure–that there is no central point of attack for a hacker to target.
A World Class End-User Experience
The traditional website is also becoming less popular because businesses are increasingly looking to provide a world-class end-user experience. Static site generators allow you to do this in many ways. As we've already seen, they are much faster than traditional websites. This means that your users won't have to wait around for your website to load, and they'll be able to access your content almost immediately.
Static site generators are also very scalable. This means that they can easily handle large amounts of traffic without any performance issues. This is a huge advantage for businesses that are looking to grow their online presence. In addition, static site generators can be easily integrated into existing work meaning that you won't have to invest in new infrastructure.
The traditional website is no longer fit for purpose in a world where the internet is increasingly decoupled. Static site generators allow businesses to build websites and applications using only static files. This means that there is no need for a server, and no need to interact with a database. This has a number of advantages, both in terms of cost and performance. Allowing businesses to provide a premier end-user experience while being more secure against cyber-attacks.
Nick BonannoCEO, Senior Advisor
Nick started his 17+ year career in digital media, advertising and technology as a freelancer, developing small brochure websites, and implementing basic SEO strategies, mostly for friends that were starting companies. Fast forward to today, Nick is highly regarded as a leader in his space, having worked on both strategic initiatives as well as execution for brands such as ExxonMobil, Yum! Brands, Kentucky Fried Chicken, 7Eleven, and many more global brands. His passion lies in aligning strategy with organizational goals and interpreting the voice and vision of the client's brand through enhanced customer insight and data management.
When he isn't working on a fun new project, Nick keeps busy with his wife and two boys. He coaches his youngest son's soccer team, and volunteers for Operation Bliss and the Greater Dallas Veterans Foundation.
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