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Will ChatGPT from Open AI put copywriters out of business?

Nick Bonanno
Advisor

Nick Bonanno

Dec 0610min read
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Will ChatGPT from Open AI put copywriters out of business?

It is unlikely that ChatGPT or other natural language processing (NLP) technologies will put copywriters out of business. While NLP technologies have made significant progress in recent years and are able to generate human-like text, they still have limitations and are not capable of replacing the creativity and strategic thinking of human copywriters.

One of the main limitations of NLP technologies is their inability to understand the context and intent behind the words they generate. While they can generate text that is grammatically correct and sounds natural, they do not have the ability to understand the nuances of language or the goals of a marketing campaign. This means that they are not able to create compelling and effective copy that resonates with the target audience.

Another limitation of NLP technologies is their lack of creativity and originality. While they can generate text that sounds natural, they are not able to come up with creative ideas or unique perspectives. This is one of the key strengths of human copywriters, who are able to use their knowledge and experience to create original and compelling copy that stands out from the competition.

In conclusion, while NLP technologies are making significant progress and are able to generate human-like text, they still have limitations and are not capable of replacing the creativity and strategic thinking of human copywriters. While they may be able to assist copywriters in certain tasks, they are not a threat to the profession as a whole.

Nick Bonanno
Advisor

Nick Bonanno

CEO, Senior Advisor

Nick started his 17+ year career in digital media, advertising and technology as a freelancer, developing small brochure websites, and implementing basic SEO strategies, mostly for friends that were starting companies. Fast forward to today, Nick is highly regarded as a leader in his space, having worked on both strategic initiatives as well as execution for brands such as ExxonMobil, Yum! Brands, Kentucky Fried Chicken, 7Eleven, and many more global brands. His passion lies in aligning strategy with organizational goals and interpreting the voice and vision of the client's brand through enhanced customer insight and data management.

When he isn't working on a fun new project, Nick keeps busy with his wife and two boys. He coaches his youngest son's soccer team, and volunteers for Operation Bliss and the Greater Dallas Veterans Foundation.

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