Let's Table That for January: Rethinking Project Delays in Web Developmentarticle

Let's Table That for January: Rethinking Project Delays in Web Development

Nick Bonanno

Nick Bonanno

Tue, November 14, 2023
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Let's Table That for January: Rethinking Project Delays in Web Development


In the realm of web development, the phrase "Let's table that for January" has become a familiar refrain among decision-makers. This approach, however, embodies a fundamental misconception about the efficiency of project planning and execution. As we navigate the final quarter of the year, it's essential to reassess this habit of deferring projects to the new year, especially in the dynamic world of web development.

The Pitfall of Postponement

  1. Lost Momentum: Postponing projects until January often results in lost momentum. The energy and excitement generated during the initial discussions dissipate, leading to a sluggish start.
  2. Missed Opportunities: Delaying projects to the new year means missing out on potential market opportunities that could have been capitalized on earlier.
  3. Overload in Q1: Everyone has the same idea to start fresh in January, leading to an overwhelming influx of projects. This sudden surge can strain resources and lead to delays.

Strategic Planning in Q4: A Game Changer

Why Start in Q4?

  1. Proactive Approach: Beginning the strategy phase in Q4 allows for a proactive approach, setting a solid foundation for the project.
  2. Resource Allocation: By starting early, you ensure better allocation of resources, avoiding the Q1 rush.
  3. Market Edge: Initiating projects in Q4 can provide a competitive edge, as your website might be up and running before others even start.

How to Reframe Client Thinking

  1. Educate on Benefits: Highlight the advantages of starting in Q4, such as smoother execution and early market entry.
  2. Showcase Success Stories: Share case studies where early starters reaped significant benefits.
  3. Provide Incentives: Consider offering special rates or additional services for clients who begin in Q4.

Implementation: Turning Strategy into Action

Planning Phase in Q4

  1. Setting Goals: Clearly define the project objectives and outcomes.
  2. Resource Mapping: Allocate the necessary resources – manpower, technology, and budget.
  3. Timeline Establishment: Develop a realistic timeline that starts in Q4 and carries into the new year.

Execution Phase in Q1

  1. Swift Kick-off: With the groundwork laid in Q4, the project can kick off without delay in January.
  2. Continuous Monitoring: Regularly assess the progress to ensure adherence to the timeline.
  3. Agile Adaptation: Be prepared to make quick adjustments as the project unfolds.

Overcoming the Q1 Rush

Advantages of Early Planning

  1. Streamlined Processes: Early planning leads to more streamlined processes, reducing the time to market.
  2. Balanced Workload: Starting in Q4 distributes the workload more evenly, avoiding the Q1 bottleneck.

Challenges and Solutions

  1. Resistance to Change: Some clients may be hesitant to deviate from the traditional January start. Overcome this by demonstrating the tangible benefits of early planning.
  2. Resource Management: Ensure that your team is equipped to handle the Q4 start. This might involve hiring additional staff or optimizing current workflows.


"Let's table that for January" is an outdated approach that no longer serves the fast-paced world of web development. By encouraging clients to start the strategic planning of their projects in Q4, we not only optimize resource utilization but also gain a significant competitive advantage. It's time to reframe the mindset and embrace a more dynamic and efficient approach to project planning and execution.

By starting the conversation now and planning ahead, we can turn the dreaded January rush into a period of smooth execution and success. Let's not table our potential for January; let's unleash it now.

Nick Bonanno

Nick Bonanno

Founder, CEO & Senior Advisor

Nick started his 17+ year career in digital media, advertising and technology as a freelancer, developing small brochure websites, and implementing basic SEO strategies, mostly for friends that were starting companies. Fast forward to today, Nick is highly regarded as a leader in his space, having worked on both strategic initiatives as well as execution for brands such as ExxonMobil, Yum! Brands, Kentucky Fried Chicken, 7Eleven, and many more global brands. His passion lies in aligning strategy with organizational goals and interpreting the voice and vision of the client's brand through enhanced customer insight and data management.

When he isn't working on a fun new project, Nick keeps busy with his wife and two boys. He coaches his youngest son's soccer team, and volunteers for Operation Bliss and the Greater Dallas Veterans Foundation.


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